How do I fix cupboards and Shelves to walls in a timber frame house?

For heavy items such as kitchen cupboards and bathroom fittings rows of timber noggins can be fixed into the timber frame panels at the required height before plaster boarding. It is widely known that the quality and strength of the fixing into timber is far stronger than if you were fixing into a modern day thermal block in traditional construction. Alternatively, certain internal walls that are required to take a lot of fittings could be lined with 18mm plywood or similar. For items such as pictures or shelving either the timber studs could be located or there are a number of modern plaster board fixings specially designed for these situations.